Saturday, 11 June 2016

Are you a Horse, a Gazelle or a Falcon, when it comes to luxury goods?

Chalhoub Group did a study on the GCC luxury consumers 2 years ago, and we were able to spot three consumer profiles - the horse, the gazelle and the falcon. Last year the consumer segmentation conducted along with Bain & Co through 2,000 face-to-face interviews across the region permitted us to quantify these different consumer types as follows:

'The Omnivore Horse' most represented by the markets of Dubai, Abu Dhabi and Jeddah and also more skewed towards females. These consumers are very strongly attached to fashion as they go behind trends, regularly update with new pieces, are on trend through magazines and blogs, and show strong celebrity influence. They associate luxury with things, like gourmet food, spas, furniture, travel, and cars. They will considerably spend money in all these categories.

There is 10 percent annual growth reported for the personal luxury goods market over the last decade. But it is expected to slow down to around 4 to 5% in the next few years

In terms of expectations in store they will require it all, from the latest products to store staff skill. It is very important to reward these loyal customers with invitations to previews and access to personal stylists. They will show the highest brand awareness and a high conversion to a wide collection of brands.

'The Opinionated Horse', mostly found in Doha is mostly male-oriented. For this particular category, being granted special prices comes first, followed by the newest offer, service and surely recognition. It is also about the right appearance, but because it will showcase success.

For 'The Conservative Horse', mostly seen in Riyadh, fashion is about reassurance. Critical influences will include primarily social media. In Addition, they will require a good dose of reassurance through all types of advertising. They will still be fuelled by the need for reassurance, needing sales staff expertise in the brand and aware of trends as well as recognising them as loyal customers.

'Gazelles' are quite influenced by celebrities and observe fashion as an expression of effortless style. In terms of expectations in store, these consumers will require it all: from the newest products, to store staff expertise in the brand and aware of trends, to being recognised as a loyal customer, including invitation to previews and being sent collections at home.

An archetype still very much in its infancy, 'Falcons' are somewhat distance themselves from the materialistic world and are beginning to value luxury for the experiences and the pleasure it can bring.

In–store these consumers look for knowledge of the brand's history and heritage as well as deep understanding of how the product is created. The sales person must become storytellers, helping them immerse themselves in the very essence of the brand.  In terms of products, they will be interested to bespoke and 'made to measure' items. In terms of events, intimacy is supreme.

Wednesday, 25 May 2016

Methods For Curtains Care

Curtains tend to absorb smells from around the home, such as cooking aromas and cigarette smoke, which can leave the curtains smelling less than fresh and cause slight discolouration. These stains may be very noticeable on light coloured or delicate curtains.

Hand washing curtains is a bigger chore than simply putting them in the washing machine, but it does reduce the risk of shrinking, and it’s a good choice for delicate materials such as 100 percent cotton. It’s best not to hand wash very heavy materials simply because it’s difficult to remove all the water, prolonging the drying time. 

Using a good quality steam cleaner with an upholstery attachment is one of the most convenient methods of curtain cleaning. Steam cleaning curtains is an excellent choice for curtains made from very heavy materials or for curtains that are particularly difficult to take down from the rail.
Curtain cleaning doesn’t have to be difficult  though  while steam cleaning your curtains means using special products, there are several other easy ways to clean your curtains, and different curtain cleaners you can use.

Depending on the material of your curtains, you may be able to clean them simply by putting them in the washing machine:If your washing machine has a delicate cycle, be sure to use it; otherwise, choose a cool wash with a slow spin. If you are particularly worried about the material shrinking, don’t risk putting the curtains in the washing machine, and hand wash instead.

Friday, 29 April 2016

How to Remove Stains From Car Leather



Ink stains

The leather and will be absorbed very quickly.Any product that will dissolve the ink will also dissolve the color from  leather. If the ink is fresh then Leather Solution may sometimes remove it before the leather can absorb it. Home remedies can sometimes work but usually they cause more problems and enlarge the original problem. Small marks can disappear without any treatment as the leather takes them in. Small marks and large stains and scribbles can be removed professionally and the area recolored to match.


Oil Stains

oil and cheese had leaked onto the leather. these instructions are first step being to dump corn starch onto the stain. My guess is the powder absorbed the oil faster than the leather could. Of course I don’t know how large an area was affected. This is the best emergency action for sudden problems.





Small oil stains can be treated and successfully removed if you have the patience. Corn starch rubbed briskly into the stain with your fingers until the heat from the friction is felt. That heat loosens the oil and allows the corn starch to absorb the oil before the leather can. This method rarely takes out any color but does take out the oil.

Wednesday, 30 March 2016

Quick and Easy Leather Repair



The Leather is particularly sensitive to stains and damage, so it needs regular attention to stay in excellent condition. It’s helpful to remember that the material should be cared for like it was skin, even though it has been removed from its host and repurposed. Because of this, removing dirt, while necessary, is not enough to keep the furniture from deteriorating. It must be treated with the proper emollients with regularity to ensure it doesn’t dry out or crack. 

Leather furniture becomes scratched for many different reasons and can look unsightly. In most cases, repairing the scratch is easy. There is plenty you can do yourself in terms of leather seat repair using items you already have in the house. There are even kits available. However, you usually achieve better results with other methods specific to your couch's damage.



 You can repairscratches, scrapes, discoloration and even renew the color of your finished leather furniture.  If you don't want to take the time to do your own leather repair you may want to just hire a good leather repair professional.quick and easy leather repair and hiring a good leather professional there exists a number of good programs where a company will supply you with the materials and the know how to repair your own leather furniture.

Monday, 29 February 2016

Leather jacket care

The treatment will make the leather jacket resistant to water damage, it will not be fully waterproof, even if the treatment claims otherwise. Never immerse a leather jacket in water or place it in a washing machine.





Make your leather water resistant. There are many leather protector products, but read the label carefully before buying. A silicone polymer spray, should preserve your leather's appearance and shine. Grease-based or wax-based products are more protective, but not recommended for jackets due to their potential effect on color, longevity, shine, and smell. Check the label on your product to find out how long the water resistance lasts. Typically, the product needs to be re-applied once every several weeks or months.

Apply leather conditioner occasionally. Rubbing in leather conditioner restores oil to the leather, preventing excessive dryness and cracking, but too much oil can clog the pores and affect the jacket's color or longevity. Only apply leather conditioner when the jacket starts to feel dry or stiff. Here are some tips for choosing a product

The Leather Doctor is the specialist in eliminating tears and scratches, cleaning, conditioning and repairing your treasured item regardless of age and condition.

Saturday, 30 January 2016

Cleaning and Repairing Leather Items



a  Leather seat willneed a repair to maintain its look and feel, and this material has to be handled just right to preserve its integrity.  a sofa or chair has gone a long time without maintenance, it is probably covered in grit and small particles of abrasive soil. 

Applying moisture or rubbing fabrics before removing these soils may damage fibers or push the soil deep into the fabric. In either case, treatment will do more harm than good. This approach is especially important when working with leather, as leather is sensitive to abrasion. 

A professional furniture cleaning service can rescue a beloved sofa or chair from the trash pile, and a homeowner might be surprised just how much a professional crew can restore. Homeowners are often tempted to handle the treatment themselves.
 
People who own leather furniture often need cleaning tips to ensure they keep their items conditioned properly. This material is particularly sensitive to stains and damage, so it needs regular attention to stay in excellent condition.

Sunday, 20 December 2015

Leather Sofa Repair and Restoration

The Leather is particularly sensitive to stains and damage, so it needs regular attention to stay in excellent condition. It’s helpful to remember that the material should be cared for like it was skin, even though it has been removed from its host and repurposed. Because of this, removing dirt, while necessary, is not enough to keep the furniture from deteriorating. It must be treated with the proper emollients with regularity to ensure it doesn’t dry out or crack.

furniture normally comes with tags that offer many leather cleaning tips. This information can help a owner decide which substances to use when conditioning the item.leather cleaning tips will help a homeowner maintain the look and feel of the furniture.Do not use any scrubbing on the furniture, because this will likely remove the finish and damage the furniture.Older furniture was often finished with a mixture of linseed oil and various chemicals.

The Leather Doctor was launched in the United Arab Emirates, providing a growing number of companies and individuals with leather expertise through our free house calls, quickly becoming the UAE’s premier leather repair company.

Originally founded in Australia, The Leather Doctor has spent decades working closely with some of the world’s top furniture manufacturers and retailers to perfect the art of cleaning, restoring and caring for fine leather products.
Through this unique collaboration we have developed a range of products which are gentle enough to protect your investment, but strong enough to restore your leather to its former glory, whilst delivering amazing results every time.